AWAKE MODE

A.W.A.K.E. MODE is a beacon of innovation and sophistication in the realm of luxury womenswear. Founded in London in 2012, the brand stands out for its avant-garde approach to fashion, seamlessly blending artistic inspiration with wearable design.

With a name that stands for All Wonderful Adventures Kindle Enthusiasm, A.W.A.K.E. MODE is more than just a clothing line—it's a narrative of creativity. Each piece is crafted with a story in mind, drawing from a rich tapestry of cross-cultural influences and historical references.

The brand's signature lies in its innovative cuts and unexpected details, which are not only aesthetic triumphs but also functional. The collections are designed with a light-heartedness that belies the serious craftsmanship behind each garment, offering a versatile wardrobe that transcends the fast-paced trends of the fashion world.

A.W.A.K.E. MODE's commitment to unique beauty, emotion, and empowerment shines through its collections, which celebrate femininity in all its forms. The brand's founder, Natalia Alaverdian, draws inspiration from characters in history, art, and film, particularly from Japanese culture, infusing her designs with a distinctive perspective that is both personal and universal.

In essence, A.W.A.K.E. MODE is a sartorial companion for the modern woman, delivering pieces that are not just clothes but art objects that kindle the enthusiasm for life's wonderful adventures.