Blueview

Blueview: Pioneering Sustainability in Footwear

Blueview is a trailblazing sustainable footwear brand that has made waves with its innovative approach to eco-friendly design. The brand's mission is to combat plastic pollution and promote a more sustainable future through the development of biodegradable shoes.

The Origin Story

The inception of Blueview is as unique as its products. It began with a chance meeting between a footwear executive and an algae expert while surfing in Southern California. This encounter led to the creation of a brand that stands at the intersection of science, sustainability, and style.

The Pacific Sneaker: A Step Towards a Greener Future

Blueview's flagship product, the Pacific sneaker, is a testament to the brand's commitment to sustainability. Retailing at $135, this casual vegan slip-on is not only stylish but also 100% biodegradable.

Innovative Materials

• Plant-Based Knit Upper: Crafted from a blend of hemp, cotton, jute, and Tencel, the sneaker's upper is both durable and environmentally friendly.
• Soleic Foam: The insole and outsole are made from a proprietary compound derived from algae, offering an eco-friendly alternative to traditional polyurethane foam.

Environmental Impact

Blueview is addressing the footwear industry's waste problem head-on. With millions of pairs of shoes ending up in landfills annually, Blueview's biodegradable sneakers represent a significant step towards reducing this environmental burden.

Leadership and Innovation

The brand is led by President Tom Cooke, a former executive with Vans and Reef, and CEO Stephen Mayfield, a biotechnologist. Together, they have steered Blueview towards creating a product that not only meets the demands of fashion but also fulfills a moral imperative to protect the environment.

The Future of Blueview

With a focus on bio-based materials and environmentally friendly production practices, Blueview is not just selling shoes; it's offering a vision for a sustainable future. Each pair of Blueview sneakers is a statement of intent, a step towards changing the trajectory of our planet.