BOBO CHOSES

Bobo Choses is a distinctive fashion brand that emerged in 2008, speaking directly to the hearts of children and those young at heart. With a commitment to sustainability, the brand offers a creative and organic selection of clothing for children ranging from newborns to 12 years old, as well as a collection for women. The brand's vision is to foster emotional connections between adults and children, creating enchanting worlds where kids can unleash their creativity, play, and savor life. Bobo Choses stands out for its unique approach to fashion, crafting products and services for imaginative children and adults who seek to break free from the monotony of routine in the digital era. Operating from an old toy factory near the Mediterranean Sea, Bobo Choses benefits from the expertise of local manufacturers. The team, composed of adults with the hearts of children, takes a playful yet serious approach to their work, ensuring that fun is at the core of everything they do. Bobo Choses is more than just a clothing brand; it's a storyteller that uses the language of children. Their narratives are not confined to apparel but extend to illustrated books, stationery, fragrances, rugs, bags, shoes, cups, plates, and more. This holistic approach to storytelling is a testament to the brand's innovative spirit. With a deep-rooted commitment to environmental responsibility, Bobo Choses strives to minimize its social and environmental footprint. The brand acknowledges the significant impact of textile production on the planet and aims to make its impact as minimal as possible. This commitment is evident in their iconic collection, which features recycled, upcycled, and natural materials, showcasing beloved prints and patterns from the brand's history. Bobo Choses can be found in over 710 retailers across 49 countries, with official mono-shops in Seoul, South Korea, and a flagship store in Barcelona, opened in 2018. Here, customers can discover the latest collections, limited-edition capsules, and exclusive items from Bobo Choses.