Buckle

Buckle is a renowned American fashion retailer that has been providing an exceptional shopping experience for over 50 years. Established in 1948 in Kearney, Nebraska, the company began as a men's clothing store named Mills Clothing, founded by David Hirschfeld. Over the years, Buckle has expanded significantly, both in terms of its product offerings and its geographical reach. Today, Buckle operates more than 440 retail stores across 42 states, offering a wide range of clothing, footwear, and accessories for men, women, and children.

The brand is committed to excellence in all areas of its business, which is evident in its dedication to providing a seamless omnichannel experience for its customers. Whether shopping in-store or online, Buckle aims to be the favorite specialty store of its guests by ensuring the best possible experience. This commitment is rooted in the company's heritage and is driven by a passionate pursuit of continual learning and evolution.

Buckle's merchandise includes a variety of brand name and private label apparel. The product line features denim, casual bottoms, tops, shirts, dresses, rompers, sportswear, athleisure, outerwear, footwear, swimwear, fragrances, sunglasses, bags, purses, wallets, and other accessories. Denim remains a central part of Buckle's identity, reflecting the company's origins as a denim-based store. The introduction of women's clothing in 1977 marked a significant expansion of the brand's offerings, and the first mall-based location opened the same year.

In 1991, the company underwent a rebranding from Brass Buckle to The Buckle, Inc., and began developing its private clothing label 'bkle', now known as BKE. The following year, Buckle went public, further solidifying its presence in the retail industry. The company's growth continued with the launch of its eCommerce website in 1999, allowing customers to shop from the comfort of their homes.

Buckle's success is not just measured by its financial achievements but also by its impact on the community and its employees. The company provides a supportive work environment that encourages leadership and growth, making the Buckle difference truly about its people. With a focus on customer service and a diverse product range, Buckle continues to be a destination for fashion-forward individuals who value quality and style. The brand's philosophy is simple: it's your life, live it your way, and express it through your personal style with Buckle's time-perfected fits and must-have staples.