Love Bonito

Love Bonito is a brand that resonates with the modern Asian woman, offering a range of clothing that is designed to be both accessible and flattering across various stages of life. The brand's purpose is to instill confidence and empowerment in women, allowing them to unabashedly express their true selves. Love Bonito's journey with women is reflected in its thoughtful designs that cater to the unique Asian fit, ensuring that each piece not only looks good but feels good, thereby fostering self-confidence.

The brand's commitment extends beyond fashion, with initiatives aimed at creating a positive impact on women's issues. Through partnerships and community engagement, Love Bonito strives to bring women's concerns to the forefront and take actionable steps towards a better future. The LBCommunity+ Loyalty Programme is one such initiative that rewards customers and integrates them into a larger community of women who inspire and support each other.

Love Bonito also places a strong emphasis on social impact, with programs that focus on key pillars such as Female For Future, Health & Wellness, and Women's Rights. Collaborating with global and local partners, the brand aims to fund, connect, and amplify stories that champion women's issues. Additionally, Love Bonito offers career opportunities for those who share the brand's vision of breaking norms and pursuing dreams.

The brand's approach to fashion is meaningful, allowing for real conversations and connections. It's not just about creating ready-to-wear clothes; it's about engineering garments that fit into women's real lives, from professional settings to casual everyday activities. Love Bonito's clothing features thoughtful details like padded bust pockets, crease-resistant fabrics, and versatile designs that cater to a variety of needs, including maternity and nursing-friendly options.

Founded in Singapore in 2005, Love Bonito started as BonitoChico, a brand selling pre-loved apparel. Over the years, it has evolved into a prominent fashion brand and retailer specializing in women's wear. As of recent years, Love Bonito has expanded its reach across several Southeast Asian countries and offers international shipping, making its unique designs and the Asian fit accessible to a wider audience.

In summary, Love Bonito stands as a brand that not only provides fashion but also fosters a sense of community and empowerment among women. Its dedication to the Asian fit and real-life functionality in clothing, combined with its efforts in social impact and community building, make it a distinctive and influential brand in the fashion industry.