Rihoas

Rihoas is a fashion brand that began with the vision of three women who wanted to support other women in feeling comfortable and looking elegant simultaneously. They noticed a gap in the market for clothing that not only looked good but also felt good to wear, both physically and emotionally. This gap existed between the more sensual, elegant designer fashion and the everyday consumer fast fashion. To bridge this gap, Rihoas embarked on a journey to create the perfect balance of chic and comfort in their clothing.

The brand places a strong emphasis on fabric selection, which is a cornerstone of their design philosophy. The R&D team at Rihoas delves into various markets to source thousands of fabrics and patterns. This process is labor-intensive and time-consuming, as they sift through numerous options to find the perfect combinations that meet their standards for both aesthetics and comfort. They believe that a cozier and more sensual fabric, when paired with better clothing designs, results in the most comfortable and elegant fit for their customers.

Rihoas' collection is inspired by European cinema, particularly French films, which often showcase chic blouses, silky textures, and sophisticated-sexy skirts. While the brand's designs echo Parisian style, Rihoas is actually based in Hong Kong. Despite this, they have made strides towards sustainability, incorporating 20% sustainable fabrics into their collection. The brand offers a wide range of clothing, including blouses, dresses, pants, swimwear, accessories, and even prom dresses. They cater to a variety of occasions, ensuring that customers can find something for work, vacation, dates, and everyday wear.

The brand has gained a significant following, with over 240,000 followers on Instagram, and has been featured in top publications like the Daily Mail and Red Magazine. Customers have praised Rihoas for the quality and affordability of their dresses, with many noting that the items they ordered arrived quickly and were exactly as pictured. The brand's commitment to providing stylish, high-quality, and reasonably priced clothing has resonated with a wide audience, making it a go-to choice for those seeking a blend of modern trends and timeless elegance.