Seventh Generation

Seventh Generation is a conscientious cosmetics brand that staunchly opposes the practice of animal testing. Committed to ethical standards and sustainability, the brand advocates for the development and implementation of alternative testing methods as integral to its mission and values. Recognizing the importance of cruelty-free practices in the beauty industry, Seventh Generation prioritizes formulations that are not tested on animals, ensuring that its products align with principles of compassion and responsibility towards animal welfare. Beyond its stance on animal testing, Seventh Generation emphasizes transparency and eco-consciousness in its product offerings. The brand strives to innovate with sustainable ingredients and packaging, aiming to minimize its environmental footprint while delivering effective and safe cosmetics. By promoting cruelty-free beauty solutions and supporting initiatives for animal-free testing alternatives, Seventh Generation remains dedicated to fostering a more ethical and compassionate approach to cosmetics manufacturing and consumption.