Wild Fable

Introduction: Wild Fable is a women's fashion brand launched by Target in August 2018. The brand was created to offer trendy, stylish clothing at an accessible price point, primarily targeting young, fashion-savvy women.

Philosophy and Design: Wild Fable's design philosophy centers around providing bold, vibrant, and affordable fashion that encourages self-expression. The brand focuses on creating pieces that are both stylish and comfortable, making fashion fun and adventurous.

Signature Products: Wild Fable offers a wide range of clothing, including dresses, tops, bottoms, outerwear, and accessories. Key products include their fit-and-flare dresses made from jersey knit, which are known for their soft, stretchy fabric that hugs curves, and their bodycon dresses made from ponte, a thicker knit that provides structure while remaining cozy.

Materials and Ingredients Used by Wild Fable

Material Descriptions:

• cotton: A natural fiber known for its softness and breathability.
• polyester: A synthetic fiber known for its durability and resistance to shrinking and stretching.
• spandex: A synthetic fiber known for its exceptional elasticity.
• rayon: A semi-synthetic fiber known for its silk-like feel and drape.
• nylon: A synthetic fiber known for its strength and resistance to abrasion.

Properties and Uses:

• Cotton: Chosen for its comfort and breathability, making it ideal for everyday wear.
• Polyester: Used for its durability and ease of care, often blended with other fibers to enhance fabric performance.
• Spandex: Incorporated for its stretch and recovery properties, providing comfort and flexibility in fitted garments.
• Rayon: Selected for its smooth, silky texture and excellent drape, often used in dresses and blouses.
• Nylon: Utilized for its strength and resistance to wear and tear, commonly found in outerwear and activewear.

Things to Keep in Mind When Buying Products from Wild Fable

Sustainability Concerns: While Wild Fable offers affordable fashion, some materials used, such as polyester and nylon, have significant environmental impacts due to their production processes and non-biodegradability. Handling these materials can also pose risks, such as skin irritation for sensitive individuals.

Impact and Practices: The production of synthetic fibers like polyester and nylon involves high energy consumption and the release of greenhouse gases. Additionally, the fashion industry is known for its complex supply chains, which can obscure transparency and ethical practices. However, Wild Fable has made strides in increasing transparency and ensuring that its products are ethically sourced. The brand's parent company, Target, is committed to environmental, social, and governance (ESG) issues, further supporting sustainable practices.