In the Sheep industry, sustainability is not mere buzzword but an important guiding vision for their workings. Water management, energy management, and responsible management of resources are some of the serious issues that set innovation in motion. Companies have an increasingly sustainable mission in moving their businesses from grazing techniques to renewable energy implementation. New waves represent a move toward responsible sourcing, which favors the ethical treatment of animals and land stewardship. B2B networks and directories serve an important function in linking people together and allowing them to build relationships with suppliers and certifying organizations on a commitment to ethical and sustainable practice.From the perspective of the industry, the more that sustainability is integrated, the more opportunity there exists for a marriage between ancient practices and modern environmental sensitivity.