Jelli Grow™ is a novel material that offers a sustainable and versatile solution for seed germination and plant cultivation. It is made from microbial cellulose, which is a type of cellulose produced by bacteria from various sources of organic waste, such as coconut water, sugarcane molasses, and fruit juice . Microbial cellulose has unique properties, such as high water retention, biodegradability, biocompatibility, and mechanical strength .

Jelli Grow™ is designed to mimic the natural soil environment and provide optimal conditions for plant growth. It has a gel-like texture that allows for easy handling and transportation. It can also be dehydrated and rehydrated easily, reducing the weight and volume of the material and extending its shelf life . Jelli Grow™ can be used for various applications, such as indoor gardening, vertical farming, hydroponics, and landscaping.

Jelli Grow™ is a product of Nanollose, an Australian biotechnology company that specializes in microbial cellulose technologies. Nanollose aims to create innovative and eco-friendly materials that can replace conventional products derived from plants and animals, such as cotton, leather, and paper . Nanollose is also the creator of Nullarbor™, the world's first plant-free fibre made from microbial cellulose.