Standard Owner Benchmark - 1% For the Planet

1% for the Planet is a global nonprofit organization founded in 2002 by Yvon Chouinard, the founder of outdoor clothing and gear company Patagonia, and Craig Mathews, the owner of Blue Ribbon Flies. The organization's main objective is to address environmental issues by encouraging businesses and individuals to contribute financially to environmental causes.

The concept behind 1% for the Planet is that businesses commit to donating at least 1% of their annual sales to approved environmental organizations. These organizations focus on various areas such as climate change, biodiversity conservation, water resources, sustainable agriculture, and environmental education. By pledging 1% of their revenue, businesses demonstrate their commitment to supporting environmental initiatives.

The donated funds go directly to approved nonprofit organizations that have been vetted by 1% for the Planet to ensure their environmental focus and impact. This funding helps support projects and campaigns aimed at protecting and restoring the environment.

1% for the Planet also provides a platform for businesses and environmental organizations to connect and collaborate. Through their membership, businesses gain access to a network of like-minded individuals and organizations committed to environmental stewardship. This network allows for knowledge sharing, partnerships, and collective action to address environmental challenges.

The organization operates on a global scale and has members spanning different industries and countries. Members range from small businesses to large corporations, all making a commitment to donate a portion of their revenue to environmental causes. The 1% for the Planet logo serves as a symbol for consumers to identify businesses that have made this commitment.