Sustainable Brand Benchmark - Aditya Birla Fashion And Retail

Aditya Birla Fashion and Retail Limited (ABFRL) is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The company was formed in 2015 after the consolidation of the branded apparel businesses of Aditya Birla Group, a leading Indian conglomerate. ABFRL has a strong network of 3,977 brand stores across the country, as well as a presence in 33,535 multi-brand outlets and 6,723 points of sales in department stores. ABFRL's portfolio includes iconic brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, Forever 21, and The Collective, among others. ABFRL also has strategic partnerships with renowned designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba. In addition, ABFRL is building a portfolio of digital-first brands under its technology-led venture TMRW, which aims to tap into the significant growth potential of e-commerce in India and globally.

ABFRL is committed to integrating sustainability in every aspect of its business, from design and development to supply chain and consumer end of use. ABFRL's sustainability program, ReEarth, seeks to restore the balance between natural and business ecosystems, while creating long-term value for its stakeholders. ReEarth has a five-year roadmap (2021-2025) that focuses on product-led sustainability, customer centricity, and ESG initiatives. Some of the key achievements of ReEarth include reducing water consumption by 55%, energy consumption by 30%, and greenhouse gas emissions by 28% per garment; increasing the use of renewable energy to 40%; sourcing 100% sustainable cotton; and launching circular fashion products such as Livaeco, Green Shirt, and R|Elan. ABFRL also engages with its stakeholders to identify emerging trends, redesign its business models, and restore the natural and social capital that it depends on.