Sustainable Brand Benchmark - Alma Ras D O O Olovo

"ALMA-RAS" d.o.o. Olovo: Pioneers of Quality Undergarments and Sleepwear

Since its inception on International Women’s Day in 1998, "ALMA-RAS" d.o.o. Olovo has been a distinguished presence in Olovo, Bosnia and Herzegovina, capturing hearts as the ultimate destination for those seeking superior quality undergarments and sleepwear. Over the years, it has embarked on an inspiring journey from a modest, family-run workshop to becoming an eminent name in the domestic market of Bosnia and Herzegovina.

Presently, "ALMA-RAS" stands as an unrivaled titan in the textile industry, celebrated for its remarkable repertoire of fine undergarments and sleepwear within the domestic market. Boasting a team of over 1300 dedicated employees, the brand has solidified its presence with 20 retail boutiques, five franchises, three outlets, and a thriving web shop. The company's expansive operations span six cities, encompassing a remarkable thirteen production plants across Bosnia and Herzegovina.

The brand's corporate management transition has been orchestrated with precision, leveraging the expertise of consultants from Deloitte. This strategic shift has not only fortified the company's management but also paved the way for continued growth. Under the aegis of a new Company Management, a harmonized departmental system has been established, placing a resolute focus on the client's needs and desires.

At the heart of "ALMA-RAS" lies an ethos inspired by women—a wellspring of creativity and vigor that has fueled the brand's development for two decades. This creative energy extends beyond women to embrace babies, children, teenagers, and, in response to customer demand, men through the brand Manners. Surveying their journey, one witnesses the emergence of a familial essence, rooted in a heritage of excellence.

Embracing sustainability as a guiding principle, "ALMA-RAS" envisions a future woven with environmentally conscious threads. The brand aspires to lead the charge towards a sustainable economy and society, championing nature's preservation and rejuvenation, nurturing resilient communities, and fostering customer trust. Through their 2030+ sustainability framework, they chart an ambitious course for the future, catalyzing progress and innovation.