Sustainable Brand Benchmark - Alpha Group
By CommonShare
The Alpha Group is a company that focuses on manufacturing games, game sets, and toys for both children and adults. Some of their most popular products include construction sets, toy guns and rifles, baby carriages and strollers, and children's tricycles. In addition to these products, they also create electronic board games, electronic toys, and electronic game machines.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
