Standard Owner Benchmark - AMERICAN GRASSFED ASSOCIATION

The American Grassfed Association (AGA) is a non-profit organization that promotes and supports the production, marketing, and consumption of grass-fed meat and dairy products in the United States. It was founded in 2003 with the goal of providing a certification program for grass-fed products and advocating for the health, environmental, and animal welfare benefits of grass-fed agriculture.

The AGA sets standards and guidelines for the grass-fed industry, ensuring that animals are raised on a primarily forage-based diet throughout their lives, with access to pasture and without the use of antibiotics or hormones. They offer a certification program that verifies compliance with these standards and allows consumers to identify and purchase authentic grass-fed products.

One of the key roles of the AGA is to educate consumers, producers, and retailers about the benefits of grass-fed products. They provide resources and information on topics such as the nutritional advantages of grass-fed meat and dairy, the environmental benefits of grass-based farming systems, and the importance of supporting local, sustainable agriculture.

The AGA also engages in advocacy efforts to promote policies that support grass-fed agriculture and address challenges faced by producers. They work to ensure fair labeling and accurate marketing of grass-fed products, as well as to create a supportive regulatory environment for grass-fed producers.

Through their activities, the American Grassfed Association aims to improve the well-being of animals, protect the environment, and support the livelihoods of farmers and ranchers who choose to raise their animals on pasture. They play a significant role in promoting the production and consumption of grass-fed products in the United States and fostering a more sustainable and regenerative approach to agriculture.