Sustainable Brand Benchmark - Bellerose Belgium

Bellerose, founded by Patrick Van Heurck in 1989, is a Belgian clothing brand born from a passion for fashion and travel. Patrick, an avid traveler with a taste for adventure, frequently journeyed to the United States. During one of his trips, he stumbled upon the village of Bellerose on Long Island, near New York City. The name was a perfect fit for his ongoing project: launching his own clothing brand inspired by his American experiences.

Bellerose takes pride in its meticulous approach to everything it does, and this begins right in Belgium. With a bit of a control-freak attitude, the brand leaves nothing to chance. They are in a constant quest to find the best manufacturers and the most exquisite fabrics.

Quality and comfort are paramount at Bellerose. Their clothing effortlessly blends style and comfort, making them suitable for everyday wear without any compromises. They prioritize natural fibers but occasionally diversify for technical garments or to simplify maintenance.

The Bellerose experience is a comprehensive, unique, and memorable one. From the sales teams, merchandising, packaging, and store displays to the ambient fragrance and repair workshops, every aspect is carefully crafted to provide a personalized and all-encompassing experience.

Details matter greatly to Bellerose. This principle applies to their designs, garment finishes, boutique architecture, and even extends to their online presence, newsletters, and photography shoots. Nothing is left to chance, and attention to detail is the hallmark of their brand.