Sustainable Brand Benchmark - Bing Anine

ANINE BING is a Los Angeles-based fashion brand that was founded in 2012 by Anine Bing, who serves as the Chief Creative Officer, and Nicolai Bing, who serves as the Chief Executive Officer. The brand draws inspiration from Scandinavian simplicity and American energy, creating a global fashion house known for its everyday wardrobe essentials and investment pieces tailored to modern women seeking a timeless yet rebellious style.

ANINE BING places a strong emphasis on quality, using the finest fabrications and materials, including leather, silk, linen, cashmere, and 14k gold, in their designs. The brand's headquarters are located in Downtown Los Angeles, California.

The fashion collections offered by ANINE BING include luxurious staples, wardrobe basics, and statement pieces that seamlessly blend contemporary trends with timeless appeal. Founder Anine Bing curates each piece in monthly "see now, buy now" collections, combining edgy and feminine elements in a soft-meets-hard design approach.

ANINE BING has a global presence, with its products available in over 300 boutiques worldwide. The brand operates ten standalone stores in key fashion capitals, including Los Angeles, New York, Paris, London, Barcelona, Madrid, and Berlin.