Sustainable Brand Benchmark - Björn Borg

By CommonShare

Björn Borg AB: A Fashion Brand with a Sporting Legacy

Björn Borg AB is a Swedish fashion company that owns and develops the Björn Borg brand. The company is named after the legendary tennis player and is known for its sporty, yet stylish apparel and accessories.

Core Business

  • Apparel: Underwear, sportswear, and other clothing items.
  • Accessories: Bags, eyewear, and footwear (through licensing).
  • Licensing: The company licenses its brand for use in other product categories.

Brand Identity

Björn Borg aims to create products that make customers feel active and attractive. The brand's identity is characterized by a sporty aesthetic combined with fashion-forward designs.

Markets

Björn Borg products are sold in approximately 20 markets worldwide, with Sweden and the Netherlands being the largest. The company is expanding its presence in markets like Germany and the United Kingdom.

In essence, Björn Borg AB is a fashion company that successfully leverages the iconic tennis player's name to create a popular and recognizable brand.

Overall Rating

2.8
Undistinguished

Credibility

How credible are the sustainability claims of the retailer/brand.

Relevance to Mainstreaming Sustainability

Market share of the retailer/brand within the industry it operates in.

Commitment

Commitment of the retailer/brand to sustainability.

Traceability

Level of visibility of the retailer/brand over its supply chain.

Accessibility

How easy is it to find the retailer’s/brand’s sustainable products.
Björn Borg
Sweden
Learn More About This Company

How our Sustainable Brand Benchmark® Works?

By CommonShare

Benchmark and rating to obtain a comparative evaluation of sustainable brand and retailer commitments to sustainable procurement.

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