Since our founding in 1995, Counter Culture has been a relentless pursuit of coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people. Our Values Positive Counter Culture’s team has a positive, opportunity-seeking mindset in the face of challenges. We know that a positive attitude is infectious and inspires those around us. Inspiring Counter Culture’s team is inspired by the passion of others: from the farmers and co-operatives who grow our coffees to the individuals who roast, support, and market our products. Thoughtfulness fuels our passion and inspiration. Counter Culture team members seek knowledge and seek to understand the perspective of our customers, colleagues, and partners. Counter Culture team members are thorough and exhaustive about the details. From source to cup, we consider every improvement in the relentless pursuit of coffee perfection. Questions the status quo Counter Culture’s mission is “pushing potential,” and we find every opportunity to challenge the status quo.
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Traceability
An increasingly important factor in global supply chains, traceability assesses the manufacturer's capability to track products and materials from origin to delivery. The Sustainable Manufacturers Benchmark® explores this through the lens of tiered supplier verification, culminating in end-to-end traceability with real-time monitoring and complete transparency.
Digitized Products
The digital landscape has transformed B2B interactions. This facet assesses the extent to which manufacturers have digitized their product offerings. The spectrum ranges from manufacturers without any online product catalog to those boasting advanced B2B e-commerce platforms, providing clients with order customization, real-time tracking, and an integrated view of the supply chain.
Preferred Materials
This aspect gauges the extent to which manufacturers incorporate sustainable, circular, and regenerative materials in their supply chain. It assesses whether companies merely use standard materials or whether they actively prioritize sustainable and preferred materials in their product range, even going so far as to offer digital verification of material certificates.
Facility Verification and Services
This dimension evaluates the openness and commitment of manufacturers regarding their facility's conditions and services. It covers a spectrum, from providing no facility details at all to showcasing comprehensive third-party audits, ensuring transparency in worker welfare and showcasing a clear commitment to maintaining top-tier facility services.
Readiness to Contract
Before entering a partnership, it's pivotal to understand a manufacturer's business legitimacy. The Sustainable Manufacturers Benchmark® checks for the presence and verification of essential documents, ranging from basic business licenses to comprehensive documentation, client testimonials, and even third-party attestations that verify a manufacturer's reliability and readiness to contract.
How our Responsible Manufacturer Benchmark® Works?
By CommonShare
The Responsible Manufacturer Benchmark is a comprehensive framework designed to evaluate and rate manufacturers based on their commitment to sustainability, digital integration, readiness for contracting, material sourcing, and facility standards. It provides a clear, standardized metric for assessing manufacturers in a B2B environment, helping businesses make informed decisions aligned with their sustainability objectives. The benchmark covers crucial areas like end-to-end traceability, the digital verification of supply tiers, utilization of preferred materials, and verified social audits for facilities. By incorporating both depth and granularity across its criteria, the benchmark not only promotes transparency but also encourages continuous improvement in responsible manufacturing practices.
