Sustainable Brand Benchmark - Crown Crafts
By CommonShare
Crown Crafts is always on the lookout for new business opportunities. Through its subsidiaries Hamco and Crown Crafts Infant Products, the company designs and sells textile products for infants and juveniles. Crown Crafts' products include baby bibs, burp cloths, bathing accessories, and bedding. The company was founded in 1957 and has worked to regain profitability by selling or shuttering its US manufacturing operations and relying on foreign contractors, mainly in China, to make its goods. Crown Crafts' products are sold in department and specialty stores, mass retailers, catalog houses, and outlet stores.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
