Sustainable Brand Benchmark - Dolly Noire

Dolly Noire is a fashion company that specializes in outerwear for women. Their garments are made from high-quality fabrics, and they offer a wide range of styles to suit any taste. Whether you're looking for a classic coat or something more modern, Dolly Noire has you covered.

The company was founded in 2004 in Milan, Italy, by a group of friends who shared a passion for streetwear and urban culture. They started by creating t-shirts with original designs and slogans, and soon expanded their product range to include hoodies, sweatshirts, pants, and accessories. Their name is inspired by the contrast between the innocence of a doll and the darkness of the noir genre.

Dolly Noire's vision is to create clothing that reflects the personality and lifestyle of its customers, who are not afraid to express themselves and stand out from the crowd. The company's motto is ""Be Yourself"", and they encourage their customers to mix and match their products to create their own unique outfits. Dolly Noire's collections are influenced by various themes, such as music, art, sports, travel, and nature.

One of the distinctive features of Dolly Noire is their attention to sustainability and social responsibility. The company uses organic cotton, recycled polyester, and other eco-friendly materials to produce their garments. They also collaborate with local artisans in Bali, who craft their sustainable activewear with recycled fishing nets and nylon. Moreover, Dolly Noire donates 10% of their profits to animal rescues and environmental organizations.

Dolly Noire is more than just a fashion brand; it is a community of people who share the same values and passions. The company has a strong online presence, with over 300k followers on Instagram and a website where customers can shop their products, read their blog, and join their newsletter. Dolly Noire also organizes events, such as pop-up stores, parties, concerts, and workshops, where they invite their customers to interact with them and each other.

If you are looking for outerwear that is stylish, comfortable, durable, and eco-friendly, Dolly Noire is the perfect choice for you. You can find their products online or in selected stores around the world. Dolly Noire is not just a clothing line; it is a way of life.