Sustainable Brand Benchmark - Drifford Group
By CommonShare
The Drifford Group Limited is a company that focuses on holding or owning securities of other companies, with the main purpose of having some level of control over the activities of those companies. This allows them to have a greater impact on the business decisions made by the companies they have invested in, and ultimately help to shape the future of those businesses.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
