Sustainable Brand Benchmark - Duluth Holdings

Duluth Holdings Inc., known for its Duluth Trading brand, is a distinguished American retailer specializing in casual wear, workwear, and outdoor apparel for both men and women. The company's roots can be traced back to 1989, and it has since established itself as a provider of innovative and problem-solving workwear. Duluth Holdings Inc. was originally known as GEMPLER'S, Inc. before adopting its current name.

The company's product range is extensive, offering shirts, pants, shorts, underwear, outerwear, footwear, accessories, and hard goods. These products are not only functional but also designed to withstand the rigors of tradesmen's work environments. Duluth Holdings Inc. takes pride in its various proprietary products and designs, which include unique trademarks and service marks such as Alaskan Hardgear, Armachillo, Ballroom, Bullpen, Cab Commander, Crouch Gusset, Dang Soft, Dry on the Fly, Duluthflex, Fire Hose, Flexpedition, Longtail T, NoGA, No Polo Shirt, No Yank, Wild Boar, Spit & Polish, and Buck Naked.

The company's marketing strategy is multichannel, utilizing its website, catalogs, customer contact centers, and retail stores to reach a broad customer base. The headquarters of Duluth Holdings Inc. is located in Mount Horeb, Wisconsin, which serves as the central hub for its operations.

In terms of corporate governance, Duluth Holdings Inc. has a comprehensive structure with key executives leading various departments. Samuel M. Sato serves as the President, CEO, and Director, while other notable executives include Albert J. Sutera, Senior Vice President and Chief Technology and Logistics Officer; David S. Homolka, Senior Vice President of Talent, DE&I and Retail Operations; Stephen L. Schlecht, the company's founder who now acts as Non-Executive Chairman and Senior Advisor; Heena K. Agrawal, Senior Vice President and Chief Financial Officer; Michael J. Murphy CPA, Vice President of Treasury and Chief Accounting Officer; and Neala K. Shepherd, Senior Vice President of Brand and Marketing.

Duluth Holdings Inc. has shown a commitment to innovation and customer satisfaction, which is evident in its product development and marketing strategies. The company continues to grow and adapt to the changing needs of its customers, ensuring that it remains a key player in the apparel retail industry.