Sustainable Brand Benchmark - Ettfemsju Själ

Ettfemsju Själ AB is a prominent Swedish company known for its ownership of the brand Lager 157, which has carved out a significant niche in the retail clothing industry. Established in 1997, Ettfemsju Själ AB has positioned Lager 157 as a go-to destination for fashion-conscious consumers seeking quality apparel at affordable prices.

The brand Lager 157 operates under the umbrella of Ettfemsju Själ AB and has a strong presence in Sweden, with multiple retail locations that span across the country. These stores are strategically located in various municipalities including Ulricehamn, where the company's headquarters are situated at Ulricehamnsvägen 12, Gällstad. The brand's retail philosophy centers around offering a wide range of men's, women's, and children's clothing, catering to a diverse clientele with a focus on specialized stores.

Lager 157's product lineup is extensive, featuring everything from casual wear to more formal attire, ensuring that customers can find clothing for all occasions. The brand is particularly noted for its unique blend of Scandinavian design aesthetics with practical functionality, resulting in clothing that is both stylish and durable.

The company's commitment to affordability without compromising on quality has been a key factor in its success. By controlling the entire supply chain from design to retail, Ettfemsju Själ AB ensures that Lager 157 can offer competitive pricing while maintaining high standards for its products.

Ettfemsju Själ AB's business operations extend beyond just clothing retail. The company is also involved in property rental, real estate transactions, and consulting services, showcasing its versatility and entrepreneurial spirit. This diversification allows the company to leverage its expertise in various sectors, contributing to its robust corporate structure.

At the helm of Ettfemsju Själ AB is Uno Stefan Palm, who plays a pivotal role in guiding the company's strategic direction. Under his leadership, the company has continued to expand and innovate, adapting to the ever-changing landscape of the retail industry.

In summary, Ettfemsju Själ AB, through its Lager 157 brand, has established itself as a key player in the Swedish retail market, known for its quality clothing, affordable pricing, and strong customer focus. Its diversified business interests and strategic leadership position the company for continued growth and success in the future.