Standard Owner Benchmark - Florverde

Florverde is a social and environmental certification program for flower farms and their supply chains. Founded in 1996 by Asocolflores, the Association of Colombian Flower Exporters, Florverde aims to promote sustainable practices in the flower industry and ensure the well-being of workers, environmental conservation, and community development.

Florverde certification is based on a comprehensive set of standards that cover various aspects of flower production. These standards address key areas such as labor practices, health and safety, environmental management, and community engagement. Flower farms that meet the rigorous requirements of the program are awarded the Florverde seal, which signifies their commitment to sustainable and responsible practices.

One of the main focuses of Florverde is the well-being and fair treatment of workers. The program ensures that flower farms provide safe working conditions, fair wages, and access to healthcare and education for their employees. It also promotes gender equality and supports the empowerment of women in the flower industry.

Environmental stewardship is another key aspect of Florverde certification. Farms must implement measures to conserve water, reduce the use of agrochemicals, manage waste responsibly, and protect biodiversity. They are encouraged to adopt sustainable farming techniques that minimize their environmental impact and promote ecosystem health.

Florverde also emphasizes community development by encouraging flower farms to engage with local communities and contribute to their social and economic well-being. This includes supporting education initiatives, healthcare programs, and infrastructure development in the areas where farms operate.

The Florverde program goes beyond certification by providing ongoing training and support to flower farms. It helps them improve their practices, adopt sustainable technologies, and stay up-to-date with the latest industry trends. This continuous improvement approach ensures that Florverde-certified farms maintain high standards of sustainability over time.

Florverde-certified flowers have gained recognition and trust in international markets. Consumers can choose Florverde-labeled flowers with confidence, knowing that they have been produced in an environmentally and socially responsible manner. By supporting Florverde-certified flowers, consumers contribute to the promotion of sustainable practices and the well-being of workers in the flower industry.

In summary, Florverde plays a crucial role in promoting sustainability and social responsibility in the flower industry. Through its certification program, it ensures that flower farms adhere to rigorous standards for labor practices, environmental management, and community engagement. By choosing Florverde-certified flowers, consumers support the growth of a more sustainable and ethical flower industry.