Responsible Manufacturer Benchmark - General Mills Operations

By CommonShare

General Mills Operations Inc. is a prominent U.S.-based food company that has been delighting taste buds for over 150 years. With a steadfast commitment to creating food with passion and staying true to their values, General Mills has become a household name known for making food the world loves. The company's core products include a wide range of beloved brands like Cheerios, Betty Crocker, Pillsbury, and Nature Valley, catering to a diverse customer base with a variety of food options.

As a leader in the food industry, General Mills holds a strong position in the market, continually innovating and expanding its offerings to meet the evolving needs of consumers. The company's commitment to quality and sustainability sets it apart, with a focus on providing delicious and nutritious options for all. Notable achievements like the recent acquisition of Whitebridge Pet Brands' North American Premium Cat Feeding and Pet Treating Business showcase General Mills' strategic growth and diversification in the fast-growing pet food category.

General Mills' mission revolves around ensuring that customers know and trust their food, emphasizing transparency and quality in all aspects of their operations. The company's geographic presence extends across various regions, with a global reach that allows them to connect with consumers worldwide. Led by a leadership approach rooted in innovation and customer-centricity, General Mills continues to set industry standards and drive positive change in the food sector.

Looking ahead, General Mills remains committed to advancing its Accelerate Strategy, focusing on growth opportunities and further solidifying its position as a leader in the food industry. With a dedication to meeting the diverse preferences of consumers and maintaining a strong focus on sustainability, General Mills is poised to continue its legacy of bringing joy and delicious food to tables around the world.

Overall Rating

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Under-Performing

Traceability

An increasingly important factor in global supply chains, traceability assesses the manufacturer's capability to track products and materials from origin to delivery. The Sustainable Manufacturers Benchmark® explores this through the lens of tiered supplier verification, culminating in end-to-end traceability with real-time monitoring and complete transparency.

Digitized Products

The digital landscape has transformed B2B interactions. This facet assesses the extent to which manufacturers have digitized their product offerings. The spectrum ranges from manufacturers without any online product catalog to those boasting advanced B2B e-commerce platforms, providing clients with order customization, real-time tracking, and an integrated view of the supply chain.

Preferred Materials

This aspect gauges the extent to which manufacturers incorporate sustainable, circular, and regenerative materials in their supply chain. It assesses whether companies merely use standard materials or whether they actively prioritize sustainable and preferred materials in their product range, even going so far as to offer digital verification of material certificates.

Facility Verification and Services

This dimension evaluates the openness and commitment of manufacturers regarding their facility's conditions and services. It covers a spectrum, from providing no facility details at all to showcasing comprehensive third-party audits, ensuring transparency in worker welfare and showcasing a clear commitment to maintaining top-tier facility services.

Readiness to Contract

Before entering a partnership, it's pivotal to understand a manufacturer's business legitimacy. The Sustainable Manufacturers Benchmark® checks for the presence and verification of essential documents, ranging from basic business licenses to comprehensive documentation, client testimonials, and even third-party attestations that verify a manufacturer's reliability and readiness to contract.

General Mills Operations

United States

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How our Responsible Manufacturer Benchmark® Works?

By CommonShare

The Responsible Manufacturer Benchmark is a comprehensive framework designed to evaluate and rate manufacturers based on their commitment to sustainability, digital integration, readiness for contracting, material sourcing, and facility standards. It provides a clear, standardized metric for assessing manufacturers in a B2B environment, helping businesses make informed decisions aligned with their sustainability objectives. The benchmark covers crucial areas like end-to-end traceability, the digital verification of supply tiers, utilization of preferred materials, and verified social audits for facilities. By incorporating both depth and granularity across its criteria, the benchmark not only promotes transparency but also encourages continuous improvement in responsible manufacturing practices.