Sustainable Brand Benchmark - Ig Design Group

International Greetings is a company that is dedicated to spreading Christmas cheer across the globe every day of the year. The company makes greeting cards, gift wrap, bows, ribbons, and stationery for Christmas and everyday use. Additionally, its Brite Sparks division makes Christmas and specialty crackers. International Greetings markets its products in the UK and other European countries, the Far East, and the US. The company has expanded its European Christmas cracker operations in recent years through acquisitions of Krakajack (Ireland), Hoomark (the Netherlands), and Napier Industries (maker of both Tom Smith brand and private-label Christmas crackers).