Sustainable Brand Benchmark - Jakks Pacific

JAKKS Pacific is one of the premier toy companies in the United States. It is known for its action figures (including licenses for Harry Potter and Nintendo), die-cast and plastic cars, electronic products, dolls (such as Disney Princess and Fancy Nancy), Halloween costumes and dress-up products, and a host of other playthings. Its products are sold to major US retailers such as Target and Wal-Mart, which together account for approximately 55% of sales. The company also has a strong online presence, selling its products through e-commerce sites such as Walmart.com, Target.com, and Amazon.com. The US is the company's largest market, but it also has a significant presence in other countries around the world.