Sustainable Brand Benchmark - James Avery Craftsman
By CommonShare
James Avery is a top jewelry designer, manufacturer, and retailer in the US, mostly throughout the southern states. His jewelry collection, numbering some 1,100 designs and 14,000 items made in sterling silver, 14-, and 18-karat yellow and white gold, and gemstones, is sold through about 200 independent retailers and more than 70 of his own stores mostly in Texas, but also in 10 other states. James Avery also sells his products through a catalog and via the Internet. The company got its start in 1954 when James Avery set up shop in a two-car garage with about $250 in capital. The company is still family owned and is run by Avery's sons.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
