Sustainable Brand Benchmark - Jordache Enterprises
By CommonShare
It was the 1980s: the late Robin Williams wore rainbow suspenders, a young Tom Hanks donned a dress, and if you were hot, you had The Jordache Look. Fast-forward to today, Jordache Enterprises offers jeans, apparel, and accessories primarily for 20-somethings, mostly through decidedly non-designer retailers such as Wal-Mart. It also licenses the Jordache name for eyewear and luggage. Jordache distributes apparel under owned brands Jordache, KIKIT, Dittos, Gasoline, LoveLola, GAS, and XOXO. The company's premium Jordache Vintage line is sold at specialty stores.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
