Sustainable Brand Benchmark - Kellwood
By CommonShare
Kellwood is one of the leading US apparel makers, generating most of its sales from women's wear, including the Rebecca Taylor, David Meister, and Sag Harbor lines. It also makes and designs juniors and girls clothes and accessories. Its portfolio of about 20 brands also includes My Michelle, Baby Phat, Phat Farm, Rewind, and XOXO. The company is a major supplier to department stores, as well as mass retailers, specialty boutiques, and catalogs. Kellwood also operates Rebecca Taylor-brand outlet stores across the US. A Sun Capital portfolio company, Kellwood has been adding contemporary brands.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
