Sustainable Brand Benchmark - Kmd Brands

KMD Brands Ltd is a distinguished global entity in the outdoor, lifestyle, and sports industry, recognized as a certified B Corporation. The company boasts a portfolio of three iconic brands: Kathmandu, Rip Curl, and Oboz.

• Kathmandu: Established in 1987 in New Zealand, Kathmandu specializes in high-quality clothing and equipment designed for travel and adventure. It became a publicly listed entity in 2009 and achieved B Corp certification in 2019, reaffirming its commitment in 2023.
• Rip Curl: Acquired by KMD Brands in 2019, Rip Curl is a premier global surf brand that originated from Bells Beach, Australia, in 1969. It too embraced the B Corp certification in early 2023.
• Oboz: Joining the group in 2018 and certified as a B Corp in 2023, Oboz is based in North America and is renowned for its 'True to the Trail' outdoor footwear, encouraging exploration of the wilderness.

KMD Brands Ltd transformed from a leading Australasian retailer into a brand-led global multi-channel business with the acquisitions of Oboz and Rip Curl, and the rebranding to KMD Brands in 2022. The company is committed to creating high-quality products that are purpose-driven, innovative, and sustainable, aligning with the highest standards of social and environmental performance, accountability, and transparency.