Sustainable Brand Benchmark - La Maison Simons

La Maison Simons Inc., commonly known as Simons, is a distinguished fashion retailer based in Canada with a rich history dating back to 1840. The company was founded in Quebec City, Quebec, by John Simons, a son of a Scottish immigrant. It began as a dry goods store and has since evolved into a prominent department store with a focus on quality merchandise and fashion-forward offerings.

Throughout its history, Simons has been known for its commitment to providing an extensive collection of clothing and accessories that cater to a diverse clientele. The company prides itself on its exclusive and innovative private label brands for men and women, which are complemented by leading labels, discovery brands from around the world, and a curated selection of Canadian and international designers.

Simons has expanded its reach beyond Quebec, establishing a presence in various locations across Canada. The company's growth was marked by a significant milestone in 2012 when it opened its first store outside of Quebec in the West Edmonton Mall in Alberta. This expansion was a testament to the brand's success and appeal, leading to Simons becoming a sought-after anchor tenant in malls throughout the country.

The company operates a chain of brick-and-mortar stores, as well as an online store, offering a wide range of products that include not only fashion items but also home fashions for the bedroom, bathroom, and kitchen. Simons' approach to retail combines a passion for style with a dedication to quality, ensuring that each customer finds something that resonates with their personal taste and lifestyle.

As a privately held firm, La Maison Simons has maintained its family business ethos, currently operated by Richard and Peter Simons. The company's headquarters remain at the historic location of 20 Côte de la Fabrique in Quebec City, a site that has been central to the brand's identity and operations since 1870.

In recent years, Simons has continued to innovate and adapt to the changing retail landscape. The company's dedication to its customers and its ability to blend tradition with modernity have solidified its position as a leader in the Canadian fashion industry. With a focus on sustainability and community involvement, Simons is not only a retailer but also a responsible corporate citizen, contributing to the cultural and economic fabric of the regions it serves.