Standard Owner Benchmark - LATVIAN COUNTRY TOURISM ASSOCIATION

The Latvian Country Tourism Association (Lauku Celotajs) is a non-governmental, non-profit organization based in Latvia. It was established in 1993 with the aim of promoting and developing rural tourism in Latvia.

Lauku Celotajs works towards preserving and revitalizing rural areas in Latvia by promoting sustainable tourism practices. The organization collaborates with local communities, farmers, and tourism providers to create authentic and enjoyable experiences for visitors while supporting the economic development of rural regions.

The main objectives of the Latvian Country Tourism Association include:

Promotion of Rural Tourism: Lauku Celotajs promotes rural tourism as a sustainable form of tourism that showcases the natural, cultural, and historical heritage of Latvia's countryside. It encourages visitors to explore rural areas, engage with local communities, and experience traditional Latvian lifestyle and traditions.

Development of Tourism Infrastructure: The association actively works on the development of tourism infrastructure in rural areas. It provides support and guidance to rural tourism entrepreneurs, assisting them in establishing and improving their accommodation facilities, farm stays, recreational activities, and services.

Education and Training: Lauku Celotajs organizes educational programs, seminars, and training sessions for tourism providers to enhance their knowledge and skills in sustainable tourism practices. It also promotes the exchange of experiences and best practices among rural tourism operators.

Marketing and Promotion: The association engages in marketing and promotional activities to raise awareness about rural tourism in Latvia both domestically and internationally. It develops marketing materials, maintains a comprehensive website, and participates in tourism fairs and events to showcase the diversity and attractions of rural Latvia.

Policy Advocacy: Lauku Celotajs represents the interests of its members and the rural tourism sector in discussions and consultations with government agencies and other stakeholders. It advocates for policies and regulations that support the sustainable development of rural tourism and the protection of Latvia's natural and cultural heritage.

As a non-profit organization, the Latvian Country Tourism Association operates with the goal of fostering sustainable rural tourism and supporting the well-being of rural communities. It relies on membership fees, grants, and project funding to finance its activities and initiatives.

Through its efforts, the association has contributed to the growth of rural tourism in Latvia, helping to create economic opportunities, preserve cultural traditions, and promote sustainable practices in the country's countryside.