Sustainable Brand Benchmark - Lymi

By CommonShare

Lymi, Inc.

Lymi, Inc. is a wholesale distributor of women's, children's, and infants' clothing and accessories, including hosiery, lingerie, millinery, and furs. The company operates under the brand name Reformation, which is known for its sustainable and ethical fashion practices. Lymi, Inc. was founded in 2009 by Yael Aflalo and is headquartered in Los Angeles, CA. The company has 328 employees and a revenue of $15.0M as of 2023.

Mission and Vision

Lymi, Inc.'s mission is to lead and inspire a sustainable way to be fashionable. The company's vision is to create effortless silhouettes that celebrate the feminine figure while minimizing the environmental impact of the fashion industry. Lymi, Inc. uses recycled and eco-friendly materials, such as organic cotton, Tencel, and deadstock fabrics, to produce its clothing and accessories. The company also employs fair labor practices and supports social causes such as women's rights, animal welfare, and climate action.

Products and Services

Lymi, Inc. offers a wide range of products and services for its customers, such as:

Clothing: The company sells dresses, tops, bottoms, denim, outerwear, swimwear, activewear, and loungewear for women and children. The company also offers a customization service that allows customers to choose their preferred length, color, and fit for certain styles.
Accessories: The company sells shoes, bags, jewelry, hats, scarves, belts, sunglasses, and masks for women and children. The company also collaborates with other sustainable brands to offer curated collections of accessories.
RefRecycling: The company provides a free recycling program that encourages customers to send back their unwanted clothing items in exchange for RefCredit, which can be used to shop at Reformation. The company then either resells, donates, or recycles the clothing items depending on their condition.
RefScale: The company uses a carbon footprint calculator that measures the environmental impact of each product, such as water, waste, and carbon dioxide emissions. The company then offsets its carbon footprint by investing in clean energy projects around the world.