Sustainable Brand Benchmark - New Balance

New Balance is a well-known athletic footwear and apparel company. It was founded in 1906 by William J. Riley in Boston, Massachusetts, United States. The company initially specialized in arch support and orthopedic shoes, catering to individuals with foot-related issues.

New Balance has since expanded its product line to include athletic footwear, clothing, and accessories for various sports and fitness activities. The brand is known for its commitment to quality craftsmanship and innovative technologies, offering a wide range of products designed to enhance performance and provide comfort.

New Balance is recognized for its focus on manufacturing products in the United States. The company operates several manufacturing facilities in the US, including in Massachusetts and Maine, where a portion of its footwear is produced. This emphasis on domestic manufacturing has been a distinguishing feature of New Balance and has contributed to its brand identity.

As a for-profit company, New Balance operates within the competitive sportswear industry, competing with other major brands like Nike, Adidas, and Under Armour. The company sells its products globally through various retail channels, including its own stores, third-party retailers, and e-commerce platforms.

New Balance has established partnerships and sponsorships with athletes, sports teams, and organizations worldwide. These collaborations help promote the brand and its products, aligning with New Balance's commitment to athletic performance and supporting athletes in their pursuits.

Over the years, New Balance has expanded its product offerings, introduced new technologies, and adapted to evolving market trends. It continues to be a recognized and respected brand in the sportswear industry, catering to athletes and consumers seeking quality footwear and apparel.