Standard Owner Benchmark - NEW ZEALAND AVOCADO

New Zealand Avocado is an industry organization that represents and promotes the New Zealand avocado industry. It was established to support and advance the interests of avocado growers and exporters in New Zealand.

New Zealand Avocado works collaboratively with industry stakeholders, including growers, packers, exporters, and government agencies, to ensure the sustainable growth and development of the avocado industry. The organization provides a range of services and resources to its members, including industry research, market development programs, and technical support.

One of the primary goals of New Zealand Avocado is to increase the consumption of avocados both domestically and internationally. They undertake various marketing and promotional activities to raise awareness about the nutritional benefits and versatility of avocados, encouraging consumers to incorporate them into their diets. The organization also works to develop new export markets and expand the reach of New Zealand avocados globally.

New Zealand Avocado is committed to sustainable and environmentally responsible practices. They provide guidance and support to growers in adopting sustainable production methods, managing pest and disease risks, and minimizing the environmental impact of avocado cultivation. The organization also supports research and development initiatives to improve the quality and productivity of avocado crops.

Through its efforts, New Zealand Avocado aims to enhance the reputation and competitiveness of New Zealand avocados in the global market. They work closely with industry partners to ensure high-quality standards, efficient supply chain management, and adherence to regulatory requirements.

Overall, New Zealand Avocado plays a vital role in representing the interests of the avocado industry in New Zealand. By promoting sustainable practices, supporting research and innovation, and driving market development, the organization contributes to the success and growth of the New Zealand avocado industry.