Sustainable Brand Benchmark - Patagonia Works

Patagonia is a company that designs and sells outdoor clothing and gear for various activities such as climbing, surfing, skiing, fly fishing and trail running. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia is known for its environmental and social responsibility, as well as its high-quality products. Patagonia operates stores in more than 10 countries globally, and factories in 16 countries. Patagonia also supports various environmental and social causes through its activism, donations, campaigns and initiatives. Patagonia's mission statement is: "We’re in business to save our home planet." Patagonia is committed to sustainability in every aspect of its business. The company aims to reduce its environmental footprint by using preferred materials that are organic, recycled, regenerative or renewable. Patagonia also strives to eliminate virgin petroleum fiber in its products and use 100% reusable, home compostable, renewable or easily recyclable packaging by 2025. Patagonia has set ambitious climate goals to achieve carbon neutrality across its entire business by 2025, support community power projects, restore nature and demand corporate accountability. Patagonia also encourages its customers to repair, reuse and recycle their products through its Worn Wear program. Patagonia believes that business can be a force for good and a catalyst for change.