Standard Owner Benchmark - Positive Luxury

Positive Luxury is a digital platform and organization that has been at the forefront of promoting sustainability and positive social impact in the luxury industry since its founding in 2011. With a mission to inspire and empower individuals to make informed choices, Positive Luxury provides a trusted resource for consumers to discover luxury brands that prioritize ethical practices, environmental stewardship, and social responsibility.

At the heart of Positive Luxury is the Butterfly Mark, a prestigious certification awarded to luxury brands that meet stringent criteria across various areas of sustainability. To earn the Butterfly Mark, brands undergo a comprehensive assessment that evaluates their performance in areas such as environmental sustainability, social impact, governance, and innovation. The assessment process is transparent and rigorous, ensuring that brands truly adhere to high standards and can be trusted by consumers.

The Butterfly Mark serves as a visible symbol of trust and authenticity, allowing consumers to identify luxury brands that are committed to making a positive difference. It empowers consumers to make conscious choices by providing them with the knowledge and information they need to support brands that align with their values.

Positive Luxury's platform goes beyond simply awarding certifications. It also serves as a hub for sustainability-focused content, allowing brands to share their stories and initiatives with a global audience. Through articles, interviews, and features, Positive Luxury educates and engages consumers on the importance of sustainability and showcases the positive impact being made by various luxury brands.

By promoting sustainable practices and responsible consumption in the luxury industry, Positive Luxury is driving positive change and encouraging other brands to embrace sustainability as a core value. It has played a significant role in raising awareness and setting higher standards for the industry as a whole.

In addition to its consumer-facing platform, Positive Luxury also works with brands on sustainability strategies, providing guidance and support to help them improve their practices and achieve their sustainability goals. Through collaboration and knowledge-sharing, Positive Luxury fosters a community of like-minded luxury brands that are committed to making a difference.

In conclusion, Positive Luxury is a pioneering organization that has revolutionized the luxury industry by promoting sustainability and positive social impact. By awarding the prestigious Butterfly Mark certification and providing a platform for brands to share their sustainability initiatives, Positive Luxury empowers consumers to make conscious choices and encourages luxury brands to embrace sustainability as a core value. With its innovative approach and commitment to driving positive change, Positive Luxury is shaping the future of the luxury industry and inspiring a new generation of conscious consumers and responsible businesses.