Sustainable Brand Benchmark - Redbubble

Redbubble Ltd is an Australian online marketplace that was founded in 2006. It provides a platform for independent artists to showcase and sell their artwork on a wide variety of products. Artists can upload their designs, which are then printed on-demand on items such as clothing, home décor, stationery, phone cases, stickers, and much more. Redbubble manages the entire process of production, shipping, and customer service, allowing artists to focus on creating and promoting their work.

The company's on-demand printing model ensures that products are only made after a customer places an order, helping to reduce waste and inventory costs. Redbubble is known for being artist-centric, giving creators control over their work while earning a commission from each sale. The platform supports artists by providing them with a global stage where they can reach customers from around the world.

Redbubble offers a diverse range of products, including apparel, art prints, stickers, home goods, and more. It has become a popular destination for consumers seeking unique, custom-designed items. The company operates on a commission-based model, generating revenue by taking a percentage of the sales made on its platform. Its global reach and easy-to-use marketplace have made it a go-to space for both artists and customers looking for original designs.