Responsible Manufacturer Benchmark - REEL Produce

By CommonShare

REEL Produce, Inc. is a family-owned and operated business with a strong emphasis on delivering fresh produce to its customers. Established in 2018, the company boasts over 37 years of combined experience in the produce industry. With a commitment to supporting and promoting local ranchers and growers, REEL Produce prides itself on sourcing locally whenever possible. This dedication to quality is reflected in their high standards for food safety, with compliance to all local, state, and federal regulations, including HACCP certifications.

Specializing in high-quality foods, REEL Produce differentiates itself by offering a wide range of organic products that meet USDA standards. The company's commitment to excellence is evident in its rigorous HACCP and GMP policies, ensuring that all orders meet strict sanitation and safety practices. Serving the San Francisco Bay Area, Silicon Valley, and Monterey/Carmel Valley, REEL Produce has established itself as a trusted provider of fresh produce to a discerning customer base.

Driven by a mission to prioritize food safety and customer satisfaction, REEL Produce's qualified team of HACCP-trained professionals ensures that every item delivered meets the highest standards of quality. With a focus on continuous improvement and innovation, the company is dedicated to providing nothing less than excellence in every aspect of its operations. As REEL Produce continues to grow and expand its geographic presence, its unwavering commitment to delivering fresh, high-quality produce remains at the forefront of its strategic direction.

Overall Rating

1.0

Under-Performing

Traceability

An increasingly important factor in global supply chains, traceability assesses the manufacturer's capability to track products and materials from origin to delivery. The Sustainable Manufacturers Benchmark® explores this through the lens of tiered supplier verification, culminating in end-to-end traceability with real-time monitoring and complete transparency.

Digitized Products

The digital landscape has transformed B2B interactions. This facet assesses the extent to which manufacturers have digitized their product offerings. The spectrum ranges from manufacturers without any online product catalog to those boasting advanced B2B e-commerce platforms, providing clients with order customization, real-time tracking, and an integrated view of the supply chain.

Preferred Materials

This aspect gauges the extent to which manufacturers incorporate sustainable, circular, and regenerative materials in their supply chain. It assesses whether companies merely use standard materials or whether they actively prioritize sustainable and preferred materials in their product range, even going so far as to offer digital verification of material certificates.

Facility Verification and Services

This dimension evaluates the openness and commitment of manufacturers regarding their facility's conditions and services. It covers a spectrum, from providing no facility details at all to showcasing comprehensive third-party audits, ensuring transparency in worker welfare and showcasing a clear commitment to maintaining top-tier facility services.

Readiness to Contract

Before entering a partnership, it's pivotal to understand a manufacturer's business legitimacy. The Sustainable Manufacturers Benchmark® checks for the presence and verification of essential documents, ranging from basic business licenses to comprehensive documentation, client testimonials, and even third-party attestations that verify a manufacturer's reliability and readiness to contract.

REEL Produce

United States

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How our Responsible Manufacturer Benchmark® Works?

By CommonShare

The Responsible Manufacturer Benchmark is a comprehensive framework designed to evaluate and rate manufacturers based on their commitment to sustainability, digital integration, readiness for contracting, material sourcing, and facility standards. It provides a clear, standardized metric for assessing manufacturers in a B2B environment, helping businesses make informed decisions aligned with their sustainability objectives. The benchmark covers crucial areas like end-to-end traceability, the digital verification of supply tiers, utilization of preferred materials, and verified social audits for facilities. By incorporating both depth and granularity across its criteria, the benchmark not only promotes transparency but also encourages continuous improvement in responsible manufacturing practices.