Sustainable Brand Benchmark - Rocky Brands
By CommonShare
Rocky Brands Inc. is a leading design and manufacturing company of footwear, apparel, and accessories. It offers a wide range of products including jackets, pants, gloves, hats, and boots. The company serves law enforcement professionals, military personnel, security workers, and postal service employees. It also has a licensed brand, Michelin. Rocky Brands has a strong presence in the US, Mexico, China, Canada, and Taiwan.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
