Sustainable Brand Benchmark - Superdry
By CommonShare
Superdry is a UK-based fashion retailer that offers a unique blend of American and Japanese-inspired apparel for men and women. With over 230 owned stores and 475 franchise stores worldwide, Superdry has a strong presence in the UK, Europe, Asia, and the US. The company is continuing to expand globally and build up its e-commerce capabilities, offering an convenient and easy way for customers to shop for their favorite Superdry products.
Overall Rating
Undistinguished
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
