Sustainable Brand Benchmark - The Buckle

The Buckle Inc, commonly known as Buckle, is a renowned specialty retailer that has carved a niche in the fashion industry by offering an extensive range of high-quality, on-trend apparel, accessories, and footwear. The company caters to fashion-conscious young men and women, aiming to provide an exceptional shopping experience through its curated product selection.

Founded in 1948, Buckle's journey began when David Hirschfeld went into business with Ivan Mills at Mills Clothing in Kearney, Nebraska. The company saw significant growth when Dan Hirschfeld, David's son, joined the business and later opened another store, The Brass Buckle. This marked the beginning of Buckle as we know it today, focusing on customer-centric experiences and access to quality, trendy clothing.

The 1970s were pivotal for Buckle, as it found its niche as a denim-based retailer, expanded its offerings to include women's styles, and welcomed today’s CEO, Dennis Nelson, to the company. The first mall-based location opened in 1977, aligning with the trend of malls becoming popular hangouts for America's youth. This expansion strategy proved successful, and The Brass Buckle continued to open stores throughout the Midwest.

In 1991, the company underwent a rebranding, changing its name to The Buckle, Inc., and began developing its private label, bkle, now known as BKE. The following year, Buckle went public on the NASDAQ stock exchange, further solidifying its presence in the retail market.

Buckle is known for its commitment to excellence and its passionate pursuit of continual learning and evolution. The company's mission is to create the most enjoyable shopping experience possible for its guests, which is reflected in its loyalty programs like the Primo Rewards Card, introduced in 1994.

Today, Buckle operates more than 440 retail stores across 42 states, with its headquarters still located in Kearney, Nebraska. The company's dedication to providing a work environment that supports and encourages leadership and growth has made it a standout in the retail sector.

Buckle's product portfolio is diverse, featuring denim, casual bottoms, tops, sportswear, outerwear, accessories, and footwear. The company's focus on denim has made it a destination for customers seeking a wide selection of fits, styles, and finishes from leading denim brands, including the company's exclusive brand, BKE.

With over 50 years in business, Buckle's goal to provide the best experience for shoppers and employees alike has remained steadfast. The company continues to evolve, ensuring that it stays at the forefront of retail trends and customer preferences.