Responsible Manufacturer Benchmark - Tracon

By CommonShare

Tracon Trading PLC, a prominent private company in Ethiopia, has established itself as a key player in various industries with a primary focus on Coffee Export and Real Estate development. With a rich history dating back to its inception in the trading of the renowned Ethiopian spice "berbere," Tracon has evolved into a diversified entity that prides itself on delivering quality and innovative products and services to its customers. As an authorized agent of selected brands and a leader in the coffee export sector, Tracon has set itself apart by consistently supplying traceable, high-quality Ethiopian Arabica Coffee to international markets.

The company's commitment to excellence is evident in its ownership of two farms, Gera and Gesha, which produce exceptional Grade 1 specialty coffee. Additionally, Tracon's roasted coffee brands, Gera and Karmachi (Gesha), have introduced innovative technology in the form of dip and drip coffee, catering to both home and commercial use. Furthermore, Tracon's real estate ventures in Addis Ababa showcase its dedication to creating commercial complexes, hotels, residential buildings, condominiums, and high-rise structures that contribute to the local landscape.

Tracon's import business unit has rapidly expanded, focusing on importing and distributing pharmaceutical products from reputable global brands. The company's aluminum division stands out for its superior quality aluminum profiles and accessories, reflecting Tracon's commitment to craftsmanship and reliability. As a top taxpayer in Ethiopia, Tracon's impact extends beyond business success, demonstrating a strong commitment to contributing to the country's economic growth. With a diverse portfolio that includes FMCG distribution, nails production, and pharmaceutical imports, Tracon Trading PLC continues to innovate and grow, positioning itself as a market leader with a steadfast dedication to quality and customer satisfaction.

Overall Rating

1.0

Under-Performing

Traceability

An increasingly important factor in global supply chains, traceability assesses the manufacturer's capability to track products and materials from origin to delivery. The Sustainable Manufacturers Benchmark® explores this through the lens of tiered supplier verification, culminating in end-to-end traceability with real-time monitoring and complete transparency.

Digitized Products

The digital landscape has transformed B2B interactions. This facet assesses the extent to which manufacturers have digitized their product offerings. The spectrum ranges from manufacturers without any online product catalog to those boasting advanced B2B e-commerce platforms, providing clients with order customization, real-time tracking, and an integrated view of the supply chain.

Preferred Materials

This aspect gauges the extent to which manufacturers incorporate sustainable, circular, and regenerative materials in their supply chain. It assesses whether companies merely use standard materials or whether they actively prioritize sustainable and preferred materials in their product range, even going so far as to offer digital verification of material certificates.

Facility Verification and Services

This dimension evaluates the openness and commitment of manufacturers regarding their facility's conditions and services. It covers a spectrum, from providing no facility details at all to showcasing comprehensive third-party audits, ensuring transparency in worker welfare and showcasing a clear commitment to maintaining top-tier facility services.

Readiness to Contract

Before entering a partnership, it's pivotal to understand a manufacturer's business legitimacy. The Sustainable Manufacturers Benchmark® checks for the presence and verification of essential documents, ranging from basic business licenses to comprehensive documentation, client testimonials, and even third-party attestations that verify a manufacturer's reliability and readiness to contract.

Tracon

Ethiopia

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How our Responsible Manufacturer Benchmark® Works?

By CommonShare

The Responsible Manufacturer Benchmark is a comprehensive framework designed to evaluate and rate manufacturers based on their commitment to sustainability, digital integration, readiness for contracting, material sourcing, and facility standards. It provides a clear, standardized metric for assessing manufacturers in a B2B environment, helping businesses make informed decisions aligned with their sustainability objectives. The benchmark covers crucial areas like end-to-end traceability, the digital verification of supply tiers, utilization of preferred materials, and verified social audits for facilities. By incorporating both depth and granularity across its criteria, the benchmark not only promotes transparency but also encourages continuous improvement in responsible manufacturing practices.