Sustainable Brand Benchmark - Vera Bradley

By CommonShare

-Vera Bradley is a company that designs and sells women's handbags, luggage, travel items, fashion accessories, home goods, and unique gifts. -Its products are available through approximately 1,800 specialty retail locations across the US, as well as select department stores, national accounts, and third-party e-commerce sites. -The company also operates around 75 factory outlet shops. -It owns and operates two unique lifestyle brands - Vera Bradley and Pura Vida. Both brands have a large female customer base and are known for being great "gifting" brands. -Vera Bradley was founded in 1982 by Patricia Miller and Barbara Bradley Baekgaard. It has been a publicly traded company since 2010.

Overall Rating

1.8
Under-Performing

Credibility

How credible are the sustainability claims of the retailer/brand.

Relevance to Mainstreaming Sustainability

Market share of the retailer/brand within the industry it operates in.

Commitment

Commitment of the retailer/brand to sustainability.

Traceability

Level of visibility of the retailer/brand over its supply chain.

Accessibility

How easy is it to find the retailer’s/brand’s sustainable products.
Vera Bradley
United States
Learn More About This Company

How our Sustainable Brand Benchmark® Works?

By CommonShare

Benchmark and rating to obtain a comparative evaluation of sustainable brand and retailer commitments to sustainable procurement.