Sustainable Brand Benchmark - WH SMITH PLC

WH Smith PLC is a leading global retailer for news, books and convenience, and is made up of two core business – Travel and High Street. At the heart of both our businesses are our people and our customers. We aim to deliver our goals through our strategic priorities and initiatives by: constantly innovating, expanding globally, improving our profitability and delivering sustainable returns.

Our Values

We strive to be outward-facing and customer-focused: an organisation that keeps its promises.

Living our Four Key Values is an important part of achieving this aim:

• Keep the customer at the heart of all that we do
• Our people are respected and valued in an honest, open environment
• Tenacity for ambitious and competitive results – delivered with pace
• Take personal responsibility and deliver what we say we will

A commitment to the principles of corporate responsibility is at the heart of WHSmith. We continue to be ranked highly in the Business in the Community’s Corporate Responsibility Index in recognition of our performance.

WH Smith PLC is listed on the London Stock Exchange (SMWH) and is part of the FTSE mid 250 Index.

WH Smith PLC (company registration number 5202036), WHSmith Travel Limited (company registration number 6560378) and WHSmith High Street Limited (company registration number 6560339) are registered in England and Wales at Greenbridge Road, Swindon, Wiltshire, SN3 3RX, VAT registration number GB238 5548 36.

Travel

WHSmith Travel is a leading travel retailer in the UK with a growing presence internationally. Travel units offer customers a wide range of products including food, drink, travel accessories and souvenirs, as well as reading materials for a journey. Customers can find us in UK airports, hospitals, train stations and motorway services, as well as in International airports in over 30 countries outside of the UK.

Due to their location and convenience nature, Travel stores are, on average, significantly smaller than those in the High Street portfolio, but are typically located in higher footfall locations.

High Street

WHSmith High Street has an extensive reach across the UK and a presence on nearly every significant UK high street. High Street sells a wide range of products, focused on the following categories: Stationery (including greetings cards), Books, and News and Impulse (including newspapers, magazines and confectionery), as well as a small range of Entertainment products in some stores. High Street’s trading is seasonal, peaking at Christmas, with other peaks at Easter and in August / September for ‘Back to School’. High Street also includes our online businesses: Whsmith.co.uk, which sells a range of Books, Stationery, Magazines and Gifts, our online personalised greetings card site, Funkypigeon.com, leading online specialist pen retailer, Cultpens.com, and Treeofhearts.co.uk and Dottyaboutpaper.co.uk, which complement our existing Stationery ranges and enhance our customer offer.