Standard Owner Benchmark - Wholesome Food Association

The Wholesome Food Association (WFA) is a non-profit organization based in the United Kingdom that promotes and supports small-scale, local, and sustainable food production. It was founded in 2008 and operates as an alternative certification scheme for small-scale food producers.

The primary goal of the Wholesome Food Association is to encourage and facilitate the production and consumption of high-quality, nutritious, and environmentally friendly food. It focuses on promoting small-scale farming and food production practices that prioritize soil health, biodiversity, animal welfare, and community resilience.

Unlike conventional certification schemes, the Wholesome Food Association offers a more accessible and affordable certification process tailored to small-scale producers. It provides an alternative to organic certification, with a particular emphasis on direct producer-to-consumer relationships and local food systems. The association recognizes that many small-scale producers may already adhere to organic principles but cannot afford the costs and administrative burdens associated with official organic certification.

To become certified by the Wholesome Food Association, producers undergo an assessment that evaluates their farming practices and adherence to the association's standards. These standards encompass a range of criteria, including land management, animal welfare, chemical use, and community engagement. Certified producers are then allowed to use the WFA logo on their products to signal their commitment to sustainable and wholesome food production.

The Wholesome Food Association also serves as a network and resource hub for its members. It facilitates knowledge sharing, promotes direct marketing opportunities, and connects consumers with local producers through its website and directory.

As a non-profit organization, the Wholesome Food Association is primarily funded through membership fees, donations, and grants. Its focus is on supporting small-scale producers and promoting sustainable food systems, rather than generating profits for itself.

For the most accurate and up-to-date information about the Wholesome Food Association, its certification process, and its activities, it is recommended to visit their official website or contact the association directly.