Standard Owner Benchmark - Wildlife Friendly Enterprise Network (WFEN)

The Wildlife Friendly Enterprise Network (WFEN) is a global non-profit organization that promotes wildlife conservation and sustainable livelihoods through the development and certification of wildlife-friendly products and services. Founded in 2006, WFEN collaborates with businesses, local communities, and conservation organizations to create economic incentives for conservation and encourage wildlife stewardship.

The primary goal of WFEN is to protect and conserve wildlife habitats and species by working directly with enterprises that operate in or near these areas. The organization provides a certification program that recognizes businesses committed to conservation practices and sustainable development. By meeting specific criteria, such as habitat protection, animal welfare, and community engagement, these enterprises can become certified as Wildlife Friendly®.

Certified enterprises under WFEN's program span various sectors, including agriculture, forestry, textiles, tourism, and handicrafts. By adhering to the certification standards, these businesses demonstrate their commitment to minimizing negative impacts on wildlife and supporting the well-being of local communities.

WFEN's certification program not only ensures wildlife-friendly practices but also helps create market opportunities for certified products. The Wildlife Friendly® label provides consumers with a reliable way to identify and support businesses that prioritize wildlife conservation and ethical practices. By choosing wildlife-friendly products, consumers contribute to the conservation of biodiversity and support sustainable livelihoods for local communities.

In addition to certification, WFEN engages in advocacy, research, and capacity-building activities. The organization works to raise awareness about the importance of wildlife conservation and sustainable enterprise practices. They collaborate with governments, conservation organizations, and other stakeholders to develop policies and initiatives that promote wildlife-friendly practices on a broader scale.

Overall, the Wildlife Friendly Enterprise Network plays a crucial role in promoting wildlife conservation, supporting sustainable livelihoods, and fostering market-based solutions for conservation challenges. Through their certification program and collaborative approach, they encourage businesses to operate in a manner that benefits both wildlife and local communities.