EVERLANE

Everlane Inc. is a clothing retailer that sells primarily online, but also has physical stores in some major cities in the United States. The company was founded in 2010 by Michael Preysman and Jesse Farmer, with the mission of selling clothing with transparent pricing. Everlane shows customers how much each item costs to produce and how much profit the company makes, as well as information about the factories, materials, and workers involved in the production process. Everlane offers a range of products for women and men, including shoes, clothing, bags, and accessories.

Everlane is also committed to sustainability and social responsibility. The company has pledged to stop using virgin plastic by 2021, and has launched a line of outerwear made from recycled plastic bottles called ReNew. Everlane also produces shoes made from recycled plastic bottles, called DayGlove ReKnit. Everlane aims to use only recycled or organic materials for its synthetic fabrics by 2021. Everlane also supports various causes and organizations, such as the ACLU, the Surfrider Foundation, and Oceana, through its 100% Human collection, which donates 10% of the proceeds to these partners. Everlane also holds "Choose What You Pay" sales, which allow customers to select one of three prices for a product, depending on how much they want to support the company and its initiatives.

Everlane is one of the leading direct-to-consumer brands in the fashion industry, with a loyal customer base and a strong online presence. The company has raised $90.2 million in funding from 23 investors, and has an estimated revenue of $40 million in 2017. Everlane has 1950 competitors in the online fashion market, but stands out for its transparency, quality, and sustainability. Everlane's vision is to create a new way of retail that is more ethical, more honest, and more human.